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Then & Now: A flashback throughout the years


View our "Then & Now" Video Series below where friends and family reflect on 70 years.

Dear Constructive Playthings Customers:

Constructive Playthings and our U.S. Toy family of brands will be celebrating our 70th Year Anniversary this year! Our story begins back in 1953 from a small apartment living room, where the company was founded by Frances Gershon. As a young preschool teacher, she often relied upon her creativity to fill her classroom with toys, educational supplies, and learning materials. Recognizing the industry void for high-quality learning materials, Frances embarked on creating Constructive Playthings to share her product creations with other teachers. 

Over the past seven decades, we have grown from that small apartment living room into our 600,000 square foot warehouse facility that includes many dedicated and talented team members. We continue to proudly partner with educators in creating and developing products that meet specific classroom and educational requirements. Our merchant team of former classroom teachers is tasked with developing high-quality products built to withstand years of daily classroom usage. We take pride in curating a wide variety of the highest-quality educational products that cover the entire early childhood spectrum, staying ahead of industry changes in curriculum and resources. More recently, we’ve placed additional emphasis on curating items that are ethically sourced and sustainably manufactured, and strive to be environmentally conscious in our own business processes. We feel that it is our responsibility to ensure we leave our planet in better shape for future generations.

Our commitment to fostering early childhood education and providing quality products to inspire learning and creativity remains steadfast. From our decades of experience, we look forward to providing our loyal customers with safe and quality products for decades in the future!    

Seth Frieden

See below for some of our Time-Honored Products.

Long-lasting products that stand the test of time.